Primer.AI Brand Refresh

Client Success Story

FP Digital can bring about transformative changes in a company's online presence. By leveraging cutting-edge design improvements, data-driven insights, and effective brand refresh strategies.

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Primer.ai, a prominent player in the natural language processing (NLP) AI industry, while excelling in their technology and product offerings, their online presence failed to generate the desired results.

By the numbers

  • Bounce Rate

    10%

  • Return Visits

    10%

  • Conversion Rate

    30%

  • Page Load Time

    0.6s

50% Increased User Engagement

Contributions

  • Consistent Branding
  • Intuitive Navigation
  • Increased Leads
  • Responsive Design
  • Clear Call-to-Actions (CTAs)

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Branding Hurdles

Primer’s website design failed to captivate users and convey the company’s cutting-edge technology. Subpar lead generation strategies that were hindering the company’s growth potential. A brand identity that didn’t effectively showcase the company’s position as an industry leader.

Design Thinking

A new design incorporated modern aesthetics, intuitive navigation, and strategically placed call-to-action (CTA) elements to enhance user experience and lead generation. With data-driven insights we identified areas where potential customers were dropping off during their user journey. Through fine-tuning landing pages and optimizing conversion funnels, FP Digital successfully increased lead capture rates and conversion metrics.

Primer-_1_

Lasting Results

Increased Leads

A new website design and implementing conversion optimization strategies can help lead to a significant boost in lead generation.

Improved Conversion Rates

By streamlining user journey’s and incorporating persuasive CTAs can help increase conversion rates for stakeholder engagement.

Enhanced Brand Perception

An updated brand identity can help engage desired target audience and industry stakeholders.

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