Sobeys

Client Success Story

Getting to “Yes!” Added flexibility, functionality, and the modular based approach has allowed OPG to not only build out the web experience desired, but has also enabled them to quickly and easily spin up new web experiences using the elements already created for their main web property. Developing the site in a modular manner has allowed the content team to start saying “YES!” to internal requests for additional copy, functionality, pages, posts.

Sobeys, Canada's Family Grocery Store

Sobeys Inc. is Canada’s second largest food retailer, with over 260 supermarkets operating in Canada and around 1,500 under a variety of banners, including Safeway Canada. Sobeys is based in Stellarton, Nova Scotia Canada and has over 100,000 employees.

By the numbers

  • PageSpeed Score

    4.3s

  • SEO Score

    80%

  • Blocked Risks

    100+

  • Reduced Code Score

    33%

50% increase in speed

Contributions

  • Dedicated Senior Developer
  • Dedicated Project Manager
  • Application Monitoring for Issues
  • Uptime Monitoring
  • Security Scanning
  • WordPress Updates
  • WordPress Plugin Updates
  • Hosting Relationship Management
  • Code change management in GitHub

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Challenge

Living With Legacy

OPG’s old site had a confusing backend, long ramp up times for staff, and a lack of flexibility. It also was not responsive.

Getting past “No!”

The lack of flexibility lead Web and Content managers to deny requests from other members of the organization. In many cases, the needs of member departments were just too cumbersome to execute on the existing platform.

It’s all about the Users

Along with the legacy CMS, the OPG team was hobbled by the front end of the website. The user interface was dated and failed to present end users with the impression that OPG wanted to leave.

Looking to the future, OPG wanted to provide users with more immersive and attractive content paired with a beautiful and modern interface that makes content easy to consume.

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